Smooth Shampoo, 240 ml

$44.00
Offers & perks
6-month financing with Macy's Card.

Product details

Web ID: 10837402

Virtue Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. This luxurious lathering shampoo is formulated with first-of-its-kind Alpha Keratin 60ku protein. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.

  • Product Features

    • WHAT IT IS:
    • A luxurious lathering shampoo for all hair types, especially those with frizz-prone, wavy or curly hair; safe for color-treated and chemically treated hair
    • WHAT IT DOES:
    • Cleans, softens and shines; helps turn frizz-prone hair into silky strands on their best behavior
    • INGREDIENT HIGHLIGHTS:
    • Phospholipids from soybeans help fight frizz and protect against humidity; gotu kola is a multitasking herb that promotes strength, smoothness and luster; pink pomelo is full of vitamins A, C and B1 plus zinc to give hair a shot of vitality
    • HOW TO USE:
    • Work a quarter-size amount of shampoo into a lather between palms, apply to wet hair, massage into a rich lather, then rinse
    • RESULTS:
    • 97% of women said their hair looked smoother*
    • 97% of women said their hair looked healthier*
    • 80% of women felt their hair looked smoother and more hydrated**
    • *Based on a consumer perception study with 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses)
    • **Based on a consumer perception study with 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses)
    • USE WITH:
    • Smooth Conditioner
    • Frizz Block Smoothing Spray

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • Customers consistently praise the shampoo's remarkable ability to tame frizz and smooth hair texture
  • Most reviewers report their hair looks shinier, feels softer, and appears visibly healthier after use
  • Many users describe transformative results, especially those with curly or frizzy hair types
  • Several express strong loyalty, calling it the best shampoo they've ever used
  • A few report no noticeable difference or experienced scalp sensitivity with the product
AI-generated summary from 423 customers reviews.
4.5/5

424 star ratings, 423 reviews

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On average, customers rate the Daily use/use as treatment of this item as Use as treatment.

On average, customers rate the Natural hold/lasting hold of this item as Lasting hold.

6 customer images

423 reviewssorted by Newest

Clarissa K.
23 days ago

My Bestie

This is now my top best product I have ever used for my hair type. The price is ridiculously high, but I have always said, "It Hurts To Beautiful" Even the pocketbook!

Customer review from VIRTUE

Michelle R.
24 days ago

Smooth Shampooing

Made my very think dry hair so soft and shining bright.

Customer review from VIRTUE

Cindy L.
26 days ago

Amazing product

've been using Virtue products for over a year, and I'm currently using the Smooth shampoo and conditioner—and I absolutely love them! The scent is amazing without being overpowering, and my hair always feels incredibly soft, smooth, and healthy after every wash. It also leaves my hair smelling great all day. Since switching to Virtue, I've noticed a significant improvement in the overall health of my hair. It looks shinier, feels stronger, and I've received so many compliments on how healthy it looks.

Customer review from VIRTUE

Teresa M.
27 days ago

Don’t think it’s really smoothing

Don’t think it’s really smoothing out my friz like I thought it would

Customer review from VIRTUE

Stacy N.
28 days ago

love this Brand. If I

love this Brand. If I do not use this product I cannot control my frizz --- This is mandatory for my hair to be manageable

Customer review from VIRTUE

Jennifer W.
1 month ago

Works beautifully

I love love love this shampoo. I ran out for a couple of weeks and none of my other shampoos compare. I’m sticking with Virtue.

Customer review from VIRTUE

Diane F.
1 month ago

I really like the shampoo.

I really like the shampoo. I just started using it again after a long period of time but my hair feels better. I am. I’ll probably take a check. I just came in for one drink to take you guys out.

Customer review from VIRTUE

Rosanne C.
1 month ago

Great shampoo to prevent frizz

Love this shampoo! No frizz, no crazy curling in 90% Florida humidity. Better than Keratin.

Customer review from VIRTUE