Macy's In Store Mode is a dashboard of mobile app features that will help you while you are shopping in a Macy's store or preparing for a store trip. Features include: store location information, product scanning capabilities, and personalized store offers and messages.
From the global menu:
From the global menu, select Stores > In Store Mode. If the app is able to detect that you are in a Macy's store (must have location services enabled), then the dashboard for that store will load. Otherwise, you will have to select your desired store by searching the city/state or zip code.
From the home screen:
If the app is able to detect that you are in a Macy's store (must have location services enabled), then there will be a link to the dashboard in the greeting on top of the home screen.
From the store details page:
There will be a link to In Store Mode from the Store Details page if accessed outside of store mode.