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- Waterfuls
- WB Power Puff Girls
- WE Games
- WEAR by Erin Andrews
- Weathertamer
- Wednesday
- Wes & Willy
- Westco
- Westco Educational Products
- Western Chief
- Westminster Inc.
- WETA Workshop
- Wham-o
- Wicked
- Wiggles 3D
- WILD ENVIRONMENTAL SCIENCE
- Wild Manes
- Wild Republic
- WILD! Science
- Wilder Toys
- Willow
- Willow Creek Press
- Wincraft
- Winfun
- Winnie the Pooh
- Winning Moves
- Winning Moves Games
- WinSpin
- Winther
- Wish
- With Jules
- Wizard Of Oz
- Wizarding World
- Wizards of the Coast
- WizKids
- WizKids Games
- Wonder Woman
- WonderFoam
- WonderFold Wagon
- Wooky Entertainment
- Workman Publishing Company
- World Tech Toys
- WorldWise Imports
- WOWMAZING
- WowWee Games
- WowWee Robots
- Wrebbit
- Wubbanub
- WWE
- X-Shot
- XDP Recreation
- XOMG POP!
- Xtreme
- Yakima
- Yard Games
- YBIKE
- Yellow Door
- Yescom
- Yoga Sprout
- You & Me
- Young Jedi Adventures
- Youtooz
- Z-Man Games
- Zagone Studios
- Zen Strips
- Zobmondo
- Zoch Verlag
- ZOMI GEMS
- zooby
- ZooZatz
- Zummy